Google announced that Universal Analytics is going away on the 1st of July 2022. Therefore many companies in need to upgrade to Google Analytics 4. If you don’t have time to set up Google Analytics 4 or want someone to help you implement it, the best way is to pay for Google Analytics 4 consulting services. But how can you understand which consultant is the best? 

How to select the right consultant to set up Google Analytics 4

As I told you above, it’s not an easy question, but there are best practices that you can follow.

Firstly, determine the budget you want to spend on that. If you are interested in the cheapest services that are not the best ones, you can find someone on UpWork or TopTal. If you are interested in finding the right mix of experience and price, you can use the same freelance platforms or Google and see what agencies offer. 

Secondly, check if the consultant you selected has a Google Analytics 4 certificate. If the candidate doesn’t have one, this consultant likely doesn’t have a deep knowledge of GA4. That person could work and implement GA4 for companies, but the implementation won’t follow all best practices and won’t be relevant to your business.

Thirdly, look if the consultant publishes articles about Google Analytics 4. The best way to learn something is to teach this subject to someone else. It was genuine, and it’s true right now. Most likely, if someone doesn’t write blogs, this person doesn’t have a structured approach. It will negatively influence your business. 

Fourthly, if the specialist has the certificate and writes articles, ask him if he can come up with a list of things that will be implemented. It shouldn’t be the exact implementation plan for your business, but at least this person should send you a GA4 checklist. You can also compare people using the implementation plans they sent you.

Fifthly, look who else has already worked with this consultant. If you see good brands and excellent testimonials left after the work was done successfully, it says you are on the right path.

Suppose you follow all of the five rules above. In that case, you will be able to find the candidate that will not only implement Google Analytics 4 for you but also delight you with his concept and the way how he looks at your business, providing you with new metrics (and KPIs) and potentially new ways of growing your business online. 

What I am offering

My name is Ihar Vakulski, and I am based in Warsaw, Poland. I have 7 years of experience working with data and conversion rate optimisation. I have over 20 certificates in CRO, Data, SEO, and Leadership. One is the GA4 certificate. You can read my blogs about Google Analytics 4 by clicking the “Blog” section in the top navigation menu. 

Below you can find Google Analytics 4 services I provide.

Upgrading from Universal Analytics to Google Analytics 4

I will make the transition from Universal Analytics and Classic to Google Analytics 4 smoothly for you. You will get keys to your next-generation analytics in a week. Below you can find the comprehensive list of things you will get and the GA4 checklist available here.

  1. Audit your current analytics setup and document every action you track about your users (app, website)
  2. Recommend user behaviour events that are missed in your current setup
  3. Meet with you or other stakeholders to discuss the business priorities and details to make GA4 account the most relevant for you
  4. Write documentation with all actions we will track and send to you. This way, you will know what each event is responsible for. You can easily add more people to GA4 with this document.
  5. Set up a new Google Analytics 4 property using Google Tag Manager, GTAG.js, Analytics.js or Firebase (for mobile apps).
  6. Check the implementation and data accuracy.
  7. Prepare a few first reports for you with KPIs using Google Analytics 4 and Google Data Studio (Google Looker Studio)
  8. Keep you updated about every new GA4 feature (newsletter subscription is free)
  9. Give you a 6-month guarantee, so you can write to me about any bug or misalignment in data you see. I will find time and fix it for free.

Setting up a new Google Analytics 4 property

If you don’t have Analytics set up yet, I will happily set it up for you and answer all your questions. It includes:

  1. Meet with you and other stakeholders to define your business’s main metrics and KPIs.  
  2. Define the behaviour events you need to track and create the implementation specification for your business.
  3. Implement every step from the checklist in Google Tag Manager (GTM), GTAG.js, Analytics.js or Firebase (for mobile apps).
  4. Work with your engineering team to set up events that are impossible to set up using GTM.
  5. Checking the implementation and data accuracy 
  6. Prepare the first dashboards for you in Google Data Studio.
  7. Keep you updated about every new GA4 feature (newsletter subscription is free)
  8. Give you a 6-month guarantee, so you can write to me about any bug or misalignment in data you see. I will find time and fix it for free.

Training you or your team on how to use Google Analytics 4

Another service I’m offering is training you and your team on how to use Google Analytics 4. With more than 7 years of experience using analytics and analysing data, I can provide you not only a basic overview of how to navigate in GA4 but how to analyse data using Google products and answer such questions as:

  1. Where is the main bottleneck in your funnel?
  2. Why are users stopping there, and how to find the first ideas to experiment with?
  3. How many users return to your website again and again, and how many of them make recurring transactions? 
  4. What’s the trial-to-paid ratio, LTV or LTV/CAC ratio? 
  5. and many more

However, please don’t listen only to me. Look at what my clients say about working with me. 

What my clients say about working with me

According to the fifth section of the guide on how to find the right GA4 consultant, please let me inform you that I have already transited and set up GA4 for more than 30 clients. Some of them were small, while others were good-established companies. Here is what they think about my GA4 consulting services.

“Ihar was great to work with start to finish. He was always available to answer questions and help complete the task in the best way possible. Looking forward to working with Ihar again in the future!”, ⭐️⭐️⭐️⭐️⭐️

“Best consultant, efficient and very helpful”


“Ihar was great to work with. He was able to give advice on the project before starting it, and then completed everything promptly. I would definitely recommend.”, ⭐️⭐️⭐️⭐️⭐️

“I had the pleasure of working with Ihar twice now and both times was great experiences.

He is communicative and proactive! I did not experience anything else than a great cooperation between us! Thanks, Ihar!”, ⭐️⭐️⭐️⭐️⭐️

“Great work as always, thanks Ihar”, ⭐️⭐️⭐️⭐️⭐️

How to order my Google Analytics 4 consulting services

The process of booking my GA4 services is straightforward. All you should do is write to me at or schedule a 30-minutes meeting with me using this link

How to select the right consultant to set up Google Analytics 4?

There are five rules you should follow to find the best GA4 consultant:
1. Determine the budget you want to spend
2. Check if the consultant has a GA4 certificate
3. Look if the consultant publishes articles about GA4 online
4. Ask a consultant to provide a GA4 checklist he follows and an example of the GA4 implementation plan
5. Look at companies the consultant worked with before and what kind of reviews they left

What’s the price range for google analytics 4 consulting services?

The price range depends on the skills of the specific GA4 consultant and agency. The agencies are more expensive in general. The price starts from $500 (basic setup) to $5000.