How to check if Google Analytics 4 is installed on the website?

Google Analytics is a powerful tool that provides valuable insights into website traffic and user behaviour. Recently, Google Analytics 4 was released and website owners and marketers are eager to ensure that they have installed the new version correctly on their websites. In this article, we will discuss how to check if Google Analytics 4 is correctly installed on your website. By following these steps, you can verify that the tracking code is properly implemented, and use the advanced features of Google Analytics 4 to optimise your online presence.

5 Ways to check if Google Analytics is installed on the website

Google Analytics 4 is an essential tool for tracking and analysing website traffic. It provides valuable insights into user behaviour, demographics, and traffic sources to help website owners and marketers make informed decisions. 

There are several ways to ensure that Google Analytics is installed on your website. 

Method #1: View Website Code

The first method is to view your website’s page code. When you visit a website, your browser loads its content from the server. The “View Page Source” option allows you to see the underlying code (HTML, CSS, JavaScript) that creates the webpage.  To do this, right-click on any webpage of your website and select “View Page Source.”

Website Page Source
Checking whether GA4 is installed on the website using “View Page Source”

A new tab or window will open, showing the raw code. Search for a section that includes the Google Analytics tracking code. It typically starts with <script> tags and contains a unique tracking ID.

GA4 or GTAG code on the website
Google Analytics 4 / GTAG code on the website

Method #2: Google Tag Assistant

The second method involves installing the Google Tag Assistant Chrome extension. After installation, you can add your website as the domain.

Tag Assistant
Connecting Domain to Google Tag Assistant

This will open a new tab for your website where you can perform various activities, and the results will be displayed on the Google Tag Assistant’s page.

Google Tag Assistant Debug Page
Checking whether GA4 is installed on the website using Google Tag Assistant

Method #3: GA4 Real-time Report

The Real-Time Report in Google Analytics 4 shows live data about user activity on your website. In your Google Analytics account. Navigate to the report section, In the left sidebar, click on “Real-Time,” then explore the different reports. Open your website in a new tab and perform a test action, such as visiting a page or clicking a button. If you see real-time data reflecting these actions in Google Analytics 4, it means the tracking code was installed on your website.

Google Analytics 4 RealTime Report
Checking whether GA4 is installed on the website using Google Analytics 4 Realtime Report

Method #4: Google Analytics Debugger Chrome extension

The fourth method is to use the Google Analytics Debugger Chrome extension. This extension will display information in the browser console, indicating whether Google Analytics is installed. First install the extension and then click the extension icon to activate it (you’ll see the ON ribbon).

Google Analytics Debugger Chrome extension
Google Analytics Debugger Chrome Extension

Next, visit your website, and open the Chrome DevTools console (usually by right-clicking and selecting “Inspect” or pressing Ctrl+Shift+I). You see Google Tag displayed like in the image below, indicating that GA4 has been installed.

Google Tag in Chrome Developer Tool Console
Checking whether GA4 is installed using Google Analytics Debugger Chrome extension

Method #5: Check Website Cookies

Cookies are small files stored on users’ devices by websites. They help track user interactions and preferences. Use your browser’s developer tools (usually accessible via right-click > “Inspect” or Ctrl+Shift+I). Go to the application section and then look for cookies related to Google Analytics.

GA Cookie in Website
Checking whether GA4 is installed by checking website GA4 cookies

Do you need extra help with Google Analytics 4?

GA4 offers a range of features and capabilities that enable businesses to gain valuable insights into their website or app performance and user behaviour. By utilising GA4, you can effectively track and analyse data, make data-driven decisions, and optimise your online presence. At Vakulski-Group, we specialise in providing comprehensive assistance with GA4, ensuring you can fully utilise this powerful analytics tool. Our services include GA4 implementation, customization, and data analysis. By partnering with us, you can leverage the full potential of GA4 and make informed decisions for your business. Contact us today to get started on maximising the benefits of GA4!

Final Word: How to check if Google Analytics 4 is installed on the website?

There are various methods to check if Google Analytics 4 has been correctly installed on your website. You can inspect the page source, use Google Tag Assistant, review real-time reports, utilise the Google Analytics Debugger, and check Google Tag Manager. By doing so, you can confirm that the tracking code is properly set up and is functioning. Accurate installation of Google Analytics 4 is crucial as it allows you to collect precise data and insights which can help improve your website’s performance and achieve your digital marketing goals.


Frequently Asked Questions

How to check Google Analytics for a website?

You can use the following methods to check if Google Analytics 4 has been installed for a website.
1. View Page Source: Check the HTML code of your website by right-clicking and selecting “View Page Source” to locate the Google Analytics tracking code snippet.
2. Google Tag Assistant: Install the Google Tag Assistant Chrome extension and visit your website to detect and confirm the presence of the Google Analytics tag.
3. Real-Time Reports: Log in to your Google Analytics account and navigate to the Real-Time reports section to monitor live data reflecting user activity on your website.
4. Google Analytics Debugger: Use the Google Analytics Debugger Chrome extension to ensure that the tracking code is correctly sending data to Google Analytics.
5. Check Website Cookies: Verify the presence of Google Analytics cookies on your website from the developer tool section of your website.

How do you verify Google Analytics installation?

By following these methods, you can effectively verify the installation of Google Analytics on your website 
1. View Page Source: Check the HTML code of your website by right-clicking and selecting “View Page Source” to locate the Google Analytics tracking code snippet.
2. Google Tag Assistant: Install the Google Tag Assistant Chrome extension and visit your website to detect and confirm the presence of the Google Analytics tag.
3. Real-Time Reports: Log in to your Google Analytics account and navigate to the Real-Time reports section to monitor live data reflecting user activity on your website.
4. Google Analytics Debugger: Use the Google Analytics Debugger Chrome extension to ensure that the tracking code is correctly sending data to Google Analytics.
5. Check Website Cookies: Verify the presence of Google Analytics cookies on your website from the developer tool section of your website.

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