Marketers and analysts need to understand the differences between GTM and GTAG because it can be confusing to decide which one to use. This article […]
How to connect GA4 to BigQuery
One of the crucial differences between Universal Analytics and Google Analytics 4 is the free native GA4 BigQuery integration that GA4 has. This integration is […]
Complete Guide to GA4 Audiences
According to the GA4 checklist, one of the ways to advance your analytics setup is to create custom and remarketing audiences in Google Analytics 4. […]
GA4 Segments: Complete Guide in 2023
Segments are crucial in understanding user behaviour and identifying target audiences. In this article, we will delve into GA4 segments and explore how they can […]
Window DataLayer Explained in Detail
In this comprehensive guide, we will explore the significance of the data layer in web analytics implementation. We will begin by demystifying the concept of […]
GA4 Calculated Metrics | Complete Guide
The recent addition of calculated metrics to GA4’s custom definitions has further expanded the possibilities for data analysis. This article will explore the concept of […]
Server-Side vs Client-Side Analytics
When it comes to tracking and analysing user behaviour, two primary methods are commonly employed: server-side analytics and client-side analytics. While both approaches aim to […]
What is cross-network in GA4?
Marketers and website owners need to clearly understand where their website or app traffic originates from and how their marketing campaigns are performing. In Google […]
How to find Page Referrer in GA4 in 2023
Referral traffic is one of the top acquisition sources for many online businesses. Therefore, many teams are eager to not only track the overall performance […]
Complete Guide to GTM Server-side in 2023
Google Tag Manager (GTM) is popularly known as a solution for managing tags and tracking codes operating in a client-side environment. However, Google offers another […]