Marketers and analysts need to understand the differences between GTM and GTAG because it can be confusing to decide which one to use. This article […]

One of the crucial differences between Universal Analytics and Google Analytics 4 is the free native GA4 BigQuery integration that GA4 has.  This integration is […]

According to the GA4 checklist, one of the ways to advance your analytics setup is to create custom and remarketing audiences in Google Analytics 4. […]

Segments are crucial in understanding user behaviour and identifying target audiences. In this article, we will delve into GA4 segments and explore how they can […]

In this comprehensive guide, we will explore the significance of the data layer in web analytics implementation. We will begin by demystifying the concept of […]

The recent addition of calculated metrics to GA4’s custom definitions has further expanded the possibilities for data analysis. This article will explore the concept of […]

When it comes to tracking and analysing user behaviour, two primary methods are commonly employed: server-side analytics and client-side analytics. While both approaches aim to […]

Marketers and website owners need to clearly understand where their website or app traffic originates from and how their marketing campaigns are performing. In Google […]

Referral traffic is one of the top acquisition sources for many online businesses. Therefore, many teams are eager to not only track the overall performance […]

Google Tag Manager (GTM) is popularly known as a solution for managing tags and tracking codes operating in a client-side environment. However, Google offers another […]