In Google Analytics 4 (GA4), user engagement has taken center stage as the key metric for understanding visitor behavior, replacing the traditional bounce rate used […]
Best Google Analytics 4 Books / E-Books: Free and Paid
Because Google is sunsetting Universal Analytics and many companies need to migrate to Google Analytics 4, many people are searching for ways to learn more […]
GA4 User Types: New Users, Returning, Active and Total Users
Google Analytics 4 has four types of users: returning, new, active, and total users. This is a significant increase from the two user types in […]
GA4 Annotations: How to Add Them in 2024
GA4 annotations are a core element of Google Analytics 4 as they provide context. You can understand why a metric dropped or increased on a […]
Tracking 404 Error in Google Analytics 4
Maintaining a seamless user experience on your website is crucial. However, encountering a 404 error can disrupt this experience and drive users away. To ensure […]
GA4 Data Streams: In-Depth Guide
GA4 data streams are critical for collecting and organizing data for analysis. Understanding the concept of data streams is essential for maximizing GA4’s potential. This […]
How to find GA4 Measurement ID
The GA4 Measurement ID is a unique identifier that plays an important role in tracking data in Google Analytics 4. Knowing how to find this […]
How to track QR code scans in Google Analytics 4
QR codes have become a common tool for accessing information and websites swiftly with a simple scan. As businesses utilize QR codes in their campaigns, […]
GA4 Alerts: All-in-one Guide 2024
If you want to receive notifications about unusual changes in your business metrics, you can set up GA4 alerts to send you emails when unexpected […]
What’s Direct Traffic in GA4? 7 Ways to Reduce Its Amount
Are you seeing significant Direct traffic in your Google Analytics 4 reports and wondering what it means? This article will delve into Direct traffic, why […]