As the digital landscape continues to evolve, so does B2B marketing. Successfully launching a new SaaS product goes beyond simply putting it out there. The […]

Imagine this: You’ve spent months creating a perfect SaaS product, but without a smooth signup process, you’re not getting enough attention. Why? SaaS companies often […]

One of the key factors that can make or break a product’s success is the user experience, which largely depends on how a user interacts […]

Many SaaS companies use a “Schedule a Demo” (or “Request a Demo”) page. In some cases, it’s not a page but a modal window (also […]

In this essay, I will demonstrate how you can significantly improve your business’s bottom line by changing the unique value proposition (UVP) on your website’s […]

In my previous essay, I provided an overview of the SaaS Conversion Funnel. But now, we’re taking things to the next level by delving into […]

Understanding every stage of the funnel is vital for product growth, user acquisition, and revenue increase. Moreover, comprehending each step empowers you to analyze user […]

Have you ever noticed how many companies rely on average metrics to measure their success? We see it all the time – from dashboards to […]

On a daily basis, our business metrics may either increase or decrease, and occasionally, we may observe significant spikes or drops. When a change in […]

Nowadays, almost every digital company relies on analytics to make business decisions: from the small things such as improving the website page to using the […]