In this essay, I will demonstrate how you can significantly improve your business’s bottom line by changing the unique value proposition (UVP) on your website’s […]
SaaS Conversion Funnel: Acquisition Stage
In my previous essay, I provided an overview of the SaaS Conversion Funnel. But now, we’re taking things to the next level by delving into […]
SaaS Conversion Funnel: Everything You Should Know
Understanding every stage of the funnel is vital for product growth, user acquisition, and revenue increase. Moreover, comprehending each step empowers you to analyze user […]
Why average is a misleading indicator
Have you ever noticed how many companies rely on average metrics to measure their success? We see it all the time – from dashboards to […]
Should You Respond To This Metric Change?
On a daily basis, our business metrics may either increase or decrease, and occasionally, we may observe significant spikes or drops. When a change in […]
Why Should You Have Fewer Metrics
Nowadays, almost every digital company relies on analytics to make business decisions: from the small things such as improving the website page to using the […]