Many product companies nowadays select Mixpanel as a primary analytics tool and use it along with Google Analytics 4.
The implementation process needs time, proper organisation, and documentation to avoid future analysis troubles and simplify the analytics process. Therefore, finding a Mixpanel consultant to help you implement it right the first time has become a standard today.
However, how can you understand which consultant is the best?
How to select the right consultant to implement Mixpanel
As I told you above, it’s not an easy question, but there are best practices that you can follow.
Firstly, determine the budget you want to spend on that. If you are interested in the cheapest services that are not the best ones, you can find someone on UpWork or TopTal. If you are interested in finding the right mix of experience and price, you can try to find someone on those platforms or search for a specialist or agency on Google.
Secondly, look at the consultant’s reviews and what brands have already trusted them to implement Mixpanel. It can be a good choice if you can recognise some brands and the reviews look trustworthy.
Thirdly, ask the consultant if he can come up with a list of things that will be implemented. It shouldn’t be the exact implementation plan for your business, but at least this person should send you some examples of what was implemented for previous companies before. You can also compare consultants using the documents shared with you.
Suppose you follow all of the three rules above. In that case, you will be able to find the candidate that will not only implement Mixpanel for you but also delight you with his concept and the way how he looks at your business, providing you with new metrics (and KPIs) and potentially new ways of growing your business online.
What I am offering
My name is Ihar Vakulski, and I am based in Warsaw, Poland. I have 7 years of experience working with product data and conversion rate optimisation. I have over 20 certificates in CRO, Data, SEO, and Leadership. You can read my blog using the navigation menu above.
Below you can find Mixpanel implementation services I provide.
Setting up Mixpanel for product companies
I can help you to implement Mixpanel for your product from scratch. It means the following things:
- Implementation of Mixpanel events
- Implementation of Mixpanel users’ properties
- Integration with other tools (such as Google Optimise, Convert.com, Google Ads, Facebook Ads, Google BigQuery, etc)
- Data Accuracy check
- Dashboards and reports to track business KPIs
- Teaching you and your team on how to use Mixpanel
After all of the above, you will confidently use Mixpanel daily to grow your business.
Implementing Mixpanel via Segment.io
As a part of my service, I also offer to implement Mixpanel via Segment. That means that I will implement segment.io for your product first, and then connect Mixpanel to Segment using the Segment interface.
Training you or your team on how to use Mixpanel
Another service I’m offering is training you and your team on how to use Mixpanel. With more than 7 years of experience analysing data, I can provide you not only a basic overview of how to navigate in Mixpanel but how to use it to answer business-related questions such as:
- Where is the main bottleneck in your funnel?
- Why are users stopping there, and how to find the first ideas to experiment with?
- How many users use your product daily, weekly, and monthly (DAU, WAU, MAU)?
- What’s the trial-to-paid ratio, LTV or LTV/CAC ratio?
- and many more
However, please don’t listen only to me. Look at what my clients say about working with me.
What my clients say about working with me
According to the second section of the guide on how to find the right Mixpanel consultant, please let me inform you that I have already set up Mixpanel for more than 40 clients. Some of them were small, while others were good-established companies. Here is what they think about my Mixpanel implementation and consulting services.
“It was an absolute pleasure to work with Ihar to implement UI/UX analytics for our SaaS product. His knowledge and worth ethic are impeccable. He was readily available, communicated effectively, and worked flawlessly with my engineering team to get Segment.io, HotJar, & Mixpanel implemented as specified and quoted, freeing up my time to spearhead other projects. We will be using Ihar again for future projects.”
– https://www.thiswayglobal.com/, ⭐️ ⭐️ ⭐️ ⭐️
“Ihar solved our problems with Segment in highly efficient, professional and impactful way. He is a deep repository of knowledge and was able to help us with attribution issues, instrumentation questions and technical setup challenges. He was able to solve all the problems we asked his help with.”
– https://www.polygence.org/, ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Ihar was great to work with. He was able to give advice on the Mixpanel project before starting it, and then completed everything promptly. I would definitely recommend.”
– http://wuffes.com/, ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
How to order my Mixpanel consulting services
The process of booking my services is straightforward. All you should do is write to me at iharv@vakulski-group.com or schedule a 30-minute meeting using this link.
Mixpanel is a product analytics tool mainly used by product companies (SaaS, mobile apps) to grow such metrics as stickiness, activation, monthly active uses, LTV and retention rate.
The process of Mixpanel implementation requires 2 – 5 weeks.
Start with the implementation plan, where you clearly define your business KPIs and what you need to track to grow these metrics. After that, ask the developers to implement the necessary events and users’ properties based on that. Remember to use Mixpanel Lexicon to keep documentation updated.
The costs start at $1,000 and finish at $5,000.