This is the last step of my optimisation approach. You can read more about the previous step here – CRO audit.

Unlike previous steps, this step doesn’t have strong borders and limitations. I define what I will do with every client individually. The most popular things my clients request are:

  • A/B Testing
  • Reporting about a/b test results
  • Doing Research to find new ideas for following experiments.
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When I mention a/b tests, it doesn’t mean only a/b tests on the website. It also includes a/b testing things that make sense for your business. They can be:

  • Ads
  • Landing Pages
  • Emails (Onboarding flows)
  • Reward programs (for casinos)

I inform my clients about every step of ongoing optimisation, including pre-experiment investigations, post-experiment research and lasting experiment results. 

Of course, whenever I finish the experiment, I deliver a small presentation with the results achieved, whether they are positive or negative. Thus, you will be informed about everything that will be changed in your business.

You can also participate in the pre-experiment stage when I decide what experiment will be next and why precisely this experiment. I use the ICE framework for prioritising the experiments. You can read more about it on this page.

Example of ICE framework in action

I look forward to conducting the first experiment on your website or app. So don’t hesitate to contact me.