GA4 annotations are a core element of Google Analytics 4 as they provide context. You can understand why a metric dropped or increased on a […]
Default and Custom Channel Grouping in Google Analytics 4: Complete Guide
Suppose you are running paid ads campaigns or working with social traffic. In that case, you will discover channel grouping in Google Analytics 4. You […]
Rolling and Moving Average in Google Data Studio (Looker Studio)
One of the most popular techniques to understand the direction of the metrics is to use a moving average (or rolling average). This technique will […]
