One of the crucial differences between Universal Analytics and Google Analytics 4 is the free native GA4 BigQuery integration that GA4 has. This integration is […]
Complete Guide to GA4 Audiences
According to the GA4 checklist, one of the ways to advance your analytics setup is to create custom and remarketing audiences in Google Analytics 4. […]
GA4 Segments: Complete Guide in 2023
Segments are crucial in understanding user behaviour and identifying target audiences. In this article, we will delve into GA4 segments and explore how they can […]
GA4 Calculated Metrics | Complete Guide
The recent addition of calculated metrics to GA4’s custom definitions has further expanded the possibilities for data analysis. This article will explore the concept of […]
What is cross-network in GA4?
Marketers and website owners need to clearly understand where their website or app traffic originates from and how their marketing campaigns are performing. In Google […]
How to find Page Referrer in GA4 in 2023
Referral traffic is one of the top acquisition sources for many online businesses. Therefore, many teams are eager to not only track the overall performance […]
How to set up GA4 Server Side
In this guide, we will delve into the world of GA4 server side tracking and provide a detailed walkthrough on setting it up for your […]
How to Exclude URL Query Parameters in GA4
There are cases when you must exclude URL query parameters in Google Analytics 4. Unlike Universal Analytics, excluding URL query parameters in Google Analytics 4 […]
Google Tag Manager vs Google Analytics: Key Differences
When it comes to optimising your digital performance, Google Tag Manager and Google Analytics are two tools that stand out. But what are the differences […]
How to set up GA4 Custom Dimensions
It can be challenging to envision a complete setup of Google Analytics 4 without utilising custom dimensions or metrics. GA4 may not have all the […]