In this comprehensive guide, we will explore the significance of the data layer in web analytics implementation. We will begin by demystifying the concept of […]

When it comes to tracking and analysing user behaviour, two primary methods are commonly employed: server-side analytics and client-side analytics. While both approaches aim to […]

Tracking users’ journeys accurately is the most viable part of every analytics set-up, including the GA4 or Mixpanel setup. If you are a SaaS company, […]

Google Analytics 4 is entirely different from Universal Analytics, starting from the measurement model and finishing with free BigQuery integration. Therefore, it’s vital to follow […]

Site Search is an essential element of almost every website nowadays. Therefore it’s crucial to track site search in Google Analytics 4 to find additional […]

Company details Manufacturer and outdoor equipment supplier CIMALP is a rising French brand in the mountain sports market. Based near Valence, CIMALP designs, develops and […]

Google announced that Universal Analytics is going away. There is little to do if you use it as your primary analytics solution. You should switch […]

When you start your business or want to measure visitors’ interactions on your running website, you should know how to set up Google Analytics 4. […]

You are in Google Analytics 4; whether you just started with that or transited from Universal Analytics, you are eager to see how many visitors […]

74% of all websites on the internet use forms to catch leads, whether it’s an email marketing form (for instance, an email newsletter) or a […]