GTM Server-Side Tagging Implementation for E-commerce – Gear-up.me

Gear-up.me is a Dubai-based computer components e-store that supplies the latest and greatest computer parts and gaming PCs throughout the UAE, the Middle East, and Africa. 

Because many customers used an ad blocker and other technologies that prevented the collection of transactional and user behavior data, the company stopped relying on the data collected by Google Analytics 4. Additionally, Google Ads and Facebook Ads campaigns started showing worse performance.

To overcome this issue, Michal Vomacka, the Managing Director of Gear-up.me, decided to switch from GTM Client-Side to GTM Server-Side Tagging and started to search for a reliable partner that could help them do it easily. 

As the client told us, they selected our team because of our vast experience working with this technology, which our blogs clearly demonstrated through the self-guided materials.

The project scope included the setup of GTM server-side container hosted on stape.io platform and migrating the following marketing tools to the new setup:

  • Google Analytics 4 
  • Google Ads 
  • Facebook Ads
  • Klaviyo – email marketing solution.
Gear-up me GTM Server-Side on Stape
Gear-up.me GTM Server-Side container on Stape.io

After completing the project and successfully migrating all tools, the client decided to leave a positive review on our website. You can read it below:

"Implementing GTM Server-Side Tagging can be daunting, but Vakulski-Group made it look easy for Gear-up.me. Their personalized approach to working with us and advising us on each stage of the transition helped us to utilize all hidden server-side features that we hadn’t heard about before working with them. This transition has allowed us to improve the website speed and enjoy 100% of our transaction data in our tools." - Michal Vomacka, www.gear-up.me ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 

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