Switching from Universal Analytics to Google Analytics 4 induces us to learn more about this tool. Although multiple online resources are available nowadays, such as courses or books, Google Analytics 4 blogs are still the most popular resource for learning about GA4.
Additionally, the significant differences between UA and GA4 make people who used Universal Analytics wonder how to find data they found quickly in Universal Analytics. For instance, landing page report.
All of that pushes you to learn how to use Google Analytics 4. Therefore, let’s go through the top 6 blogs that can help you with this.
Blog #1: Vakulski-group.com
This is a blog for everyone interested in using Google Analytics 4 to understand better their business and customers, including every new GA4 update, implementation guides and data analysis examples.
You can learn not only how to implement GA4 but also how to use it to grow your business to a lucrative level. Therefore, don’t hesitate to subscribe to the newsletter to receive the latest articles.
The blog is run by Ihar Vakulski, a Data and CRO consultant with over 7 years of experience analysing quantitative and qualitative data using such tools as GA4, Mixpanel, Amplitude, BigQuery and others.
Blog #2: Lovesdata.com
Loves Data is a great additional resource to learn more about GA4. The author started to use Google Analytics in 2005 and now shares his experience working with GA for the last 15 years.
Although this blog was created to talk about Universal Analytics, you can find necessary content about GA4 on the blog and in the courses offered by Benjamin.
Blog #3: Optimizesmart.com
The third blog I want to offer you is optimizesmart.com. Apart from having a blog, the author also wrote a few books on email marketing, attribution modelling and universal analytics implementation books.
The website was founded in 2011, and the company is located in Scotland, UK. The agency constantly works with clients, which makes the article more meaningful.
Blog #4: Analyticsmania.com
Unlike other blogs in this article, Julius Fedorovicius founded Analytics Mania in late 2016. Since then, the blog has grown strong and serves hundreds of thousands of marketers and analysts. He shares his knowledge, experiments, and learnings related to web analytics, mainly Google Tag Manager and Google Analytics.
It’s an excellent choice for people interested in technical marketing.
Blog #5: Datadrivenu.com
Last but not least is datadrivenu.com. The Data Driven blog is packed with fresh, unique content that ties together the why, the how and the when behind tried and true digital marketing techniques and strategies.
The blog covers such topics as:
- Google Analytics 4
- Facebook Ads
- Google Analytics
- Google Tag Manager
There is a need to learn how to use Google Analytics 4, and GA4 blogs are one of the best resources. Therefore, in this article, I offer you 5 blogs to start with. After your GA4 knowledge grows, remember to test it by getting a GA4 certificate.