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Mixpanel is a popular choice for many companies, offering powerful analytics and user tracking capabilities. However, like every product, its functionalities might not be the right fit for your business. Are you searching for Mixpanel alternatives? This guide will help you to find the best one that suits your business needs the most.
Mixpanel is a well-known event-based tracking tool for tracking users’ behaviour across devices and platforms. It is known for its intuitive and user-friendly interface and simple and quick reports. Although desired for its wide range of integrations to popular platforms and custom events tracking, other factors justify a search for an alternative.
For example, Mixpanel has free and paid plans, but the free plans have limited features; this is enough reason for some companies to seek an entirely free alternative.
Furthermore, Mixpanel requires manual events tracking efforts, requiring an engineering resource to achieve, unlike some tools that dynamically capture user events.
The table below shows a quick comparison of the best Mixpanel alternatives in 2023.
| Mixpanel Alternative | Tagging Method | Data Frequency | Pricing Options | Data Retention |
| Google Analytics 4 | Manual Tracking | 24 hours | Free | Up to 14 months |
| Amplitude | Manual Tracking | Real-time | Free and Paid Plans | Unlimited |
| Heap | Auto Tracking | Real-time | Free and Paid Plans | Up to 12 months |
| Kissmetrics | Manual Tracking | 24 hours | Paid Plans with a free trial | Up to 12 months |
| Pendo | Auto tracking | 1 Hour | Paid Plans with a 14-day trial period | Up to 7 years data |
Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. It offers a range of features that make it a worthy alternative to Mixpanel. It is an event-based tracking platform that provides advanced analytics and insights into user behaviour across multiple devices and platforms.
Key Features
GA4 has the ability to track user journeys across multiple devices. This feature is useful in today’s multi-device world, where customers often switch between devices during their purchasing journey. GA4 also offers enhanced reporting capabilities, focusing on privacy and consent management, as it is GDPR compliant.
Price
GA4 has two versions: GA4 standard and GA4 360. Google Analytics 4 standard is free, making it accessible to businesses of all sizes. However, the GA4 360 is the paid version, mainly for large enterprises.
How it compares to Mixpanel
- Similar to Mixpanel, GA4 is also an event-based tracking platform
- It has a user-friendly interface like Mixpanel
- It is free, as most companies use the free version
- Integrates majorly with Google platforms, unlike Mixpanel, which has a wide range of integrations.
- Data retention is up to 14 months, while for Mixpanel, it is unlimited.
- GA4 uses data sampling in reports, while Mixpanel uses the complete data.
For detailed comparison between both tools, please check this article, Mixpanel Vs GA4.
Amplitude
Amplitude is a popular alternative to Mixpanel that focuses on product analytics. It offers a wide range of features designed to help businesses understand how users interact with their products and make data-driven decisions. Amplitude’s robust analytics capabilities make it a top choice for many companies. Like Mixpanel, it also uses an event-based tracking model to track user behaviour across platforms, channels, and products.
Key Features
Amplitude provides real-time insights with collaboration features that integrate easily with various tools. It also offers a comprehensive suite of analytics tools, including event tracking, cohort analysis, and user segmentation, and has provision for data import and export. These features allow businesses to gain insights into user behaviour, identify trends, and optimise their products accordingly.
Price
Amplitude has plans similar to Mixpanel; it offers free and paid plans. The free plan is suitable for startups, especially those just starting with analytics, as it has limited features. You can opt for the paid plans for more advanced features and support. Amplitude’s payment plan is less transparent than Mixpanel, but you can always contact the sales team to get customised pricing based on the organisation’s specific needs.
How it compares to Mixpanel
- Similar to Mixpanel, it is an event-based tracking platform
- Just like Mixpanel, it is GDPR compliant.
- It has a data import and export feature like.
- It requires a learning curve to adopt, as against Mixpanel, which is easy to adopt.
- Its advanced analytics capabilities would require large data; hence, it is more suitable for companies with a large user base.
For detailed comparison between both tools, please check this article, Mixpanel vs. Amplitude.
Heap
Heap is an innovative digital platform that automatically captures users’ actions and experiences. This dynamic analytics platform empowers businesses by offering an array of features to comprehend user behaviour and enhance product optimization. Unlike most analytics tools, Heap provides quantitative and qualitative data, and its integration with other platforms enables data import, providing you with extensive user data.
Key Features
Heap offers a unique auto-capture feature that automatically tracks user interactions without manual event tagging, making it easy to collect data and gain insights into user behaviour. Heap also offers advanced analytics capabilities, including funnel analysis, cohort analysis, and user segmentation. These features allow businesses to understand how users interact with their products and identify areas for improvement.
Price
Heap offers a free plan of up to 10k monthly sessions and limited features. The other three paid plans offer more advanced features. Unlike Mixpanel, the pricing model is not transparent, and you would need to contact their team to get a price.
How it compares to Mixpanel
- It has an auto-capture feature, unlike Mixpanel, which requires manual tracking.
- Real-time data reporting like Mixpanel.
- It is GDPR compliant, like Mixpanel.
- It only has a data retention of up to 12 months, unlike Mixpanel, which is unlimited.
Kissmetrics
Kissmetrics is a multi-channel analytics and customer engagement platform that helps businesses leverage their customer data and increase revenue. It focuses on helping businesses make smarter decisions by providing detailed customer activity data and an easy-to-use dashboard and reporting platform to help you understand the data.
Key Features
Kissmetrics offers a wide range of features, including event tracking, funnel analysis, A/B testing, user segmentation, and email automation. It offers key customer metrics such as Customer Lifetime Value (CLV) and churn rates with advanced BI reporting. Kissmetrics also offers integrations with popular platforms like Slack, Shopify, Google Sheets, and SQLServer.
Price
Kissmetrics offers a 14-day free trial period for its product. Kissmetrics offers flexible plans, including the “Pay As You Go” plan or the “Build Your Plan” options, based on the number of events tracked. Its most popular plans are the Silver, Gold, or Platinum plans, based on features and team sizes.
How it compares to Mixpanel
- Email automation and push notifications, a feature(notifications) that was retired in Mixpanel in 2022
- 12-month data retention, while Mixpanel data retention is unlimited.
- 24-hour data update frequency, unlike Mixpanel, which is real-time.
- Limited Integration with popular platforms.
- No free version available, unlike Mixpanel.
Pendo
Pendo is a product analytics platform that uses retroactive analytics to track user behaviour. It is a multi-product portfolio analytics tool that helps businesses understand how users interact with their products and make data-driven decisions. It combines retroactive analytics and qualitative feedback to help businesses optimise their products and improve user experiences.
Key Features
Pendo offers a comprehensive suite of analytics tools, including user behaviour tracking, user surveys, and feedback collection. These features allow businesses to gain insights into user behaviour and make informed decisions to improve their products. Pendo also offers integrations with popular tools like Salesforce and Zendesk, making leveraging existing workflows and data easy.
Price
Pendo offers two plans: Growth and Portfolio. The Growth plan is for a single product and has limited features. Businesses can contact the Pendo sales team for more pricing information.
How it compares to Mixpanel
- Collects both quantitative and qualitative data.
- In-app guides and notification, a feature(notifications) that was retired in Mixpanel in 2022.
- Auto tracking functionality: You might not require the help of a developer.
- Seven years of data retention, while Mixpanel data retention is unlimited.
- Hourly data update frequency, unlike Mixpanel, which is real-time.
- It has limited integration with popular platforms when compared to Mixpanel.
How to get started with the Mixpanel alternative?
In this article, we have identified top Mixpanel alternatives, highlighting their strengths and limitations to help you make an informed decision. Do you need help getting started with the Mixpanel alternative?
At Vakulski Group, we help businesses implement analytics solutions to enable them to understand their users’ behaviour, identify pain points, and make informed decisions. Whatever your choice of Mixpanel alternative is, contact us today to guide you and make your analytics implementation seamless.
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Frequently Asked Questions
GA4 is the best free Mixpanel alternative in 2023.
Heap is the best Mixpanel alternative in 2023.
Amplitude is the best paid Mixpanel alternative in 2023. Heap can also fit as the best paid Mixpanel alternative in 2023 for non-enterprise companies.
Amplitude, Heap, GA4, Kissmetrics, and Pendo stand out as key Mixpanel competitors.
Written By
Ihar Vakulski
With over 8 years of experience working with SaaS, iGaming, and eCommerce companies, Ihar shares expert insights on building and scaling businesses for sustainable growth and success.
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