The desire to learn Google Analytics 4 is growing every day, and it started to grow considerably when Google announced that Universal Analytics was going away. 

Therefore, you are not alone, and there is a huge demand for Google Analytics 4 courses. Google Analytics 4 and Universal Analytics have 8 massive differences that don’t allow quick switching without learning the interface, reading the implementation documentation, enrolling in one of the free or paid courses and testing your final learnings by receiving a GA4 certificate. 

Thus, I dedicate this article to showing you the best available GA4 (Google Analytics 4) courses on the market.

Best Free and Paid Google Analytics 4 Courses

I will discuss the free and paid GA4 (Google Analytics 4) courses in this paragraph. Firstly, we will talk about free classes that can be a good fit for someone starting a career or becoming familiar with Google Analytics 4. Secondly, I will tell you about paid courses that can boost your knowledge of GA4 to a new level. However, it’s also worth mentioning that not every paid course is worth your money. 

According to our plan, let’s start with free courses, from top to bottom, from the most valuable to the less useful.

Best Free Google Analytics 4 courses

#1 Google Analytics 4 by Skillshop

  • Rating: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
  • Duration: 4 hours
  • Price: Free
GA4-Course-on-skillshop
GA4 Course Page on Skillshop

This course is created by Google and has everything that you need to start using Google Analytics 4 and covers the following areas:

  • Why you need to use Google Analytics 4
  • How to set up Google Analytics 4 for your website and mobile app
  • How to find your first marketing insights
  • How to segment your users and create audiences
  • How to use attribution modelling in your day-to-day work
  • How to control your data in GA4
  • How to connect GA4 with other 3rd party tools (Google BigQuery, Google Ads, Google Search Console, etc.)

After you complete this course, you can pass the exam and get a GA certificate. 

#2 Fundamentals Google Analytics 4 by Stone River eLearning

  • Rating: ⭐️ ⭐️ ⭐️ ⭐️
  • Duration: 5-6 hours
  • Price: Free
GA4-Course-Alison
Fundamentals Google Analytic 4 Course Page

The course covers the following topics:

  • How to set up Google Analytics 4 for your website and mobile app using GTM
  • How to find your first marketing insights
  • How to segment your users and create audiences
  • How to control your data in GA4

This course is also good; however, it doesn’t answer the central question: “Why should you use Google Analytics 4?”. In my perspective, answering this question will guide you on what kind of insights you can get and where you should investigate. Apart from that, you get the certificate for successful course completion. Google does not approve the certificate you receive. That means something.

#3 upGrowth GA4 Quick Learn Course

  • Rating: ⭐️ ⭐️ ⭐️
  • Duration: 1 email per day, 5 emails in total = 5 days
  • Price: Free
GA4-Course-on-upgrowth
upGrowth GA4 Quick Learn GA4 Course

The course covers the following topics:

  • How to set up Google Analytics 4 (basic and advance)
  • Short overview of GA4 Reports 
  • How to modify your data in GA4 (custom events, conversions)
  • How to change GA4 towards your business needs

The course has a weaker structure than the first and the second one. You won’t receive a certificate after you complete it.

#4 Google Analytics 4 for Beginners Free Course by MeasureSchool

  • Rating: ⭐️ ⭐️
  • Duration: 3 hours
  • Price: Free
GA4-Course-Measureschool
GA4 Course on MeasureSchool

The course explains the following topics:

  • How to set up Google Analytics 4 (basic and advance)
  • How to use GA4 reports
  • How to modify your data in GA4 (custom events, conversions)

As the author mentioned on the page, the course is for people who are new to GA4 and need to know the foundations. It can be a good fit for people who don’t have any experience with GA4 at all.

Best Paid Google Analytics 4 courses

Now, according to the structure of this article, let’s explore paid options that can help you to learn Google Analytics 4. 

#1 Google Analytics 4 Deep-dive Bundle by Krista Seiden

  • Rating: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
  • Duration: 1 month
  • Price: $2,199
GA4-Course-Krista-Seiden
Google Analytics 4 Course Page | Krista Seiden

This course was created by Krista Seiden, the former Google employee who helped to develop courses about Universal Analytics and helped to build Google Analytics 4. This course includes everything you need to learn about GA4, from beginner to advanced. It covers the following topics:  

  • Why you need to use Google Analytics 4
  • How to set up Google Analytics 4 for your website and mobile app (including GTM and coding instrumentations)
  • How to use the data layer for Google Analytics 4
  • How to find your first marketing insights
  • How to segment your users and create audiences
  • How to use attribution modelling in your day-to-day work
  • How to control your data in GA4
  • How to use advanced GA4 features 
  • How to connect GA4 with other 3rd party tools (Google BigQuery, Google Ads, Google Search Console, etc.)
  • How to use BigQuery to analyse your GA4 data

After you complete this course, you will get a GA certificate that you can add to Linkedin. It’s a good course; therefore, the certificate will prove your experience with GA4.

#2 Google Analytics 4 course by Julius Fedorovicius

  • Rating: ⭐️ ⭐️ ⭐️ ⭐️
  • Duration: 16 hours
  • Price: $499
GA4-Course-AnalyticsMania
GA4 Course by Julius Fedorovicius

Julius Fedorovicius developed this course. Julius Fedorovicius is the founder of Analytics Mania and GTM/GA4 communities on Facebook. Also, he is one of the world’s top Google Tag Manager / Google Analytics 4 practitioners.

The author makes the core focus on personalisation. As a result, you can get a course to guide you on setting up GA4 for your business. Also, this course covers the UI aspect of GA4 and teaches you how to transition from Universal Analytics to Google Analytics 4. The complete list of topics this course includes are below:

  • Why you need to use Google Analytics 4
  • How to set up Google Analytics 4 for your website and mobile app (including GTM and coding instrumentations)
  • How to use the data layer for Google Analytics 4
  • How to find your first marketing insights
  • How to segment your users and create audiences
  • How to use attribution modelling in your day-to-day work
  • How to control your data in GA4
  • How to use advanced GA4 features 
  • Differences between Universal Analytics and Google Analytics 4
  • How to migrate from Universal Analytics to Google Analytics 4
  • How to connect GA4 with other 3rd party tools (Google BigQuery, Google Ads, Google Search Console, etc.)

As with almost every course I mentioned above, you will get a certificate after completing the course successfully. 

#3 Google Analytics 4 for Beginners – New Google Analytics

  • Rating: ⭐️ ⭐️ ⭐️
  • Duration: 2 hours
  • Price: $99.99
GA4-Course-Udemy
#3 Google Analytics 4 for Beginners – New Google Analytics

The course was developed by Anil Batra. Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. 

However, even with such extensive background, the course is pretty weak because it includes a small number of subjects:

  • What is Google Analytics 4, and why do you need it
  • Difference between UA and GA4 measurement models 
  • How to upgrade from UA to GA4
  • How to set up Google Analytics 4
  • Navigate through Google Analytics 4 reports
  • How to conduct your first analysis using GA4

Looking at the topics above, it is evident that it’s impossible to include so extensive material in 2 hours. 

#4 Google Analytics 4 Mini-Course

  • Rating: ⭐️ ⭐️
  • Duration: 80 minutes
  • Price: $75
GA4-Course-LovesData
Google Analytics 4 Mini-Course by Loves Data

The course allows you to improve your knowledge of GA4.  Because the course covers the following topics are:

  • Best Practices to set up GA4
  • Custom events in GA4 (enhanced measurement) 
  • Navigate through Google Analytics 4 reports
  • Differences between GA4 and UA 
  • How to conduct your first analysis using GA4

Apart from that, the course gives you access to an online community where you can learn GA4 by talking to the same people learning GA4. In general, the course can be a good choice for people who requires a short course on GA4. It’s the main reason why the author named it “Mini-course”. 

#5 Google Analytics 4 (GA4) Essential Training – LinkedIn

Rating: ⭐️
Duration: 2 hours
Price: $39.99/month

GA4-Course-LinkedIn
GA4 Essential Training – LinkedIn

This course allows you to learn Google Analytics 4 on LinkedIn and attach the certificate to your profile page. However, the material included in this course is not extensive and can only be used by people who want an overall view of GA4. Topics included are:

  • How to find your first marketing insights
  • Navigate through Google Analytics 4 reports
  • How to conduct your first analysis using GA4

Final Word

Although there are many options on the market to learn Google Analytics 4 discussed in this article, we encourage you to start with Google Analytics 4 by Skillshop if you have a limited budget. If you have a budget, we recommend you look at Google Analytics 4 Deep-dive Bundle by Krista Seiden, which covers the most significant amount of material about Google Analytics 4.

Please comment below if you found a course not mentioned in this article. 


Why should you learn Google Analytics 4?

Google Analytics 4 is very different from Universal Analytics. If you want to use GA4 for your business, it is a good idea to learn GA4 by enrolling in one of the courses mentioned in this article. 

How long does it take to learn Google Analytics 4?

It mainly depends on your learning speed and the time you want to spend on the course. Some GA4 courses require a month, while others require only 2-5 hours. 

Which Google Analytics 4 course is the best?

It depends on your existing knowledge of Universal Analytics and Google Analytics 4 and the available budget you want to dedicate to improving your understanding. However, there are two good ones:
1. Google Analytics 4 by Skillshop (FREE)
2. Google Analytics 4 Deep-dive Bundle by Krista Seiden (PAID)

Is Google Analytics 4 course on Skillshop worth it? 

Yes, definitely. The research revealed that this is the best free GA4 course available. 

How do I get certified in Google Analytics 4?

There are many ways to get a GA4 certificate. The most recommended one is to pass the exam on Skillshop

Is Google Analytics 4 hard to learn?

Although Google Analytics 4 is highly different from Universal Analytics. It’s possible to learn it over a week or two. The best way is to enrol in one of the courses and have many practices. 

Written By

Ihar Vakulski

With over 8 years of experience working with SaaS, iGaming, and eCommerce companies, Ihar shares expert insights on building and scaling businesses for sustainable growth and success.

KEEP LEARNING

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