Because Google is sunsetting Universal Analytics and many companies need to migrate to Google Analytics 4, many people are searching for ways to learn more about implementing and using Google Analytics 4. Some ways to do it are to read books and blogs and enrol on free or paid courses.
In this article, I will introduce the best free and paid books (including e-books) available nowadays to improve your knowledge about Google Analytics 4. Let’s start with the first one.
The first book is written by Julius Fedorovicius, the owner of the Analyticsmania blog.
By reading this book, you can learn the following topics:
- How to install and properly configure your first Google Analytics 4 setup
- How to track events, conversions, how to test & verify the incoming data
- How to plan your GA4 events, where to find the data in your reports
- How to navigate the interface of Google Analytics 4 and find the most important sections
- How to build various types of reports with explorations
This book covers almost every aspect of Google Analytics 4 to set it up and start to use it.
The second book was written by another famous Universal Analytics writer – Himanshu Sharma. He is the owner of the blog optimizesmart.com. The book covers the following topics:
- Introduction to Google Analytics 4 (GA4)
- Introduction to GA4 property
- Key benefits of using GA4 property
- Google Analytics 4 Account Hierarchy
- Why you should migrate from GA3 to GA4 right now?
- FAQ: How do I transfer my Universal Analytics (GA3) data into GA4?
- FAQ: How do I save my Universal Analytics data from being deleted?
- Why should you compare GA3 and GA4 data?
- Key differences between GA4 and GA3 (and earlier versions)
- GA4 Standard vs GA4 360
- How to create and use the GA4 property?
- Google signals for GA4
- How to connect your GA4 property with Google Ads?
You can download the e-book by visiting the book landing page and subscribing to the newsletter.
The third one was written by Mark Edmondson, a Google developer expert for Google Analytics and Google Cloud. He provides a concise yet comprehensive overview of GA4 and its cloud integrations.
The book covers the following topics:
- How Google Cloud integrates with GA4
- The potential use cases that GA4 integrations can enable
- Skills and resources needed to create GA4 integrations
- How much GA4 data capture is necessary to enable use cases
- The process of designing dataflows from strategy through data storage, modeling, and activation
- How to adapt the use cases to fit your business needs
Mark also wrote a blog about how he was writing a book. Therefore, you can look at it to understand what this book is about.
This is one more powerful way of learning Google Analytics 4. It’s an even better resource for car dealers because the author of this book is George Nenni, the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars.
Reading this book, you’ll learn the following:
- How to prepare your dealership for GA4 reporting
- Key differences between page tracking and event-based tracking
- How to create your GA4 tracking code
- How to connect your GA4 properties to Google Ads
- Step-by-step instructions on GA4 UTM tagging
- How marketing activities collectively influence conversions
- Early, middle and late funnel influences
- More comprehensive and granular data collection controls
- A deep-dive look into all GA4 menus and navigation
- The new, powerful, multi-dimensional reporting capability of GA4
This book finishes our list of books to learn about Google Analytics 4. The author of this book has spent his career helping small businesses working as a consultant in the area of digital marketing helping teach and coach small companies, not the tools they can use to compete with larger companies. He often reflects on how bad it hurt to watch small businesses fail because they did not know how to compete in the online space.
The book covers the following topics:
- The basics of Google Analytics and GA4
- Setting up Analytics accounts on WordPress, Shopify, and other platforms
- The major differences between Google Analytics(UA) and GA4 accounts
- How to leverage customer data to make corrections to your website
- Using Analytics to increase sales
Apart from this book, the author also wrote another book about GA4, “Advanced Guide to Google Analytics 4”, which you can read after reading the first one.
There is a huge demand to learn more about Google Analytics 4: implementation, usage and data analysis. In this article, I recommend a few ways to learn GA4 by reading books and blogs and enrolling on free or paid courses. In terms of books, there are 5 main books available on the market, most of which focus on implementation, reports and integrations.
If you find a book that wasn’t listed in this blog post, please let me know by leaving a comment below, and I will update the article.
The research revealed that the best free GA4 e-book available on the market is “Getting started with Google Analytics 4” by Julius Fedorovicius or “Learn All About Google Analytics 4 (GA4)” by Himanshu Sharma.
The best book to learn the basics of Google Analytics 4 is “Getting started with Google Analytics 4” by Julius Fedorovicius or “Learn All About Google Analytics 4 (GA4)” by Himanshu Sharma. All of them are available as e-books and free. If you are interested in the physical book, we recommend looking at “Learning Google Analytics” by Mark Edmondson.