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If you’re searching for Amplitude alternatives, this guide will assist you in finding the best fit for your business. While Amplitude is a comprehensive product analytics platform with powerful analytics and user tracking capabilities, there may be better solutions for your business needs.
Amplitude is a popular product analytics tool that collects user behavioural data across devices and platforms. It doesn’t just collect user data; it analyses and visualises it, providing valuable insights into user engagement and retention. Despite its appeal for its advanced analytics capabilities and integration with popular platforms, other factors warrant exploring alternative options.
Unlike certain tools that automatically capture user events, Amplitude requires manual efforts for event tagging during setup and maintenance, which involves the participation of an engineering resource. This additional requirement may incur extra costs for some businesses.
Furthermore, Amplitude has free and paid plans, but the free plan has limited features. This factor alone is sufficient for certain companies to search for a free alternative.
While Amplitude does offer paid plans with advanced features, its pricing lacks transparency, as one must contact the sales team to obtain a price. Moreover, most people consider it to be more expensive than most analytics tools, which may make it unsuitable for all businesses, particularly smaller or budget-constrained organisations.
In the table below, we provide a brief comparison of the best Amplitude alternatives in 2023.
| Amplitude Alternatives | Data Update Frequency | Data Retention | Tagging Method | Cost |
| Google Analytics 4 | 24 – 48 hours | Up to 14 months | Manual Tagging | Free |
| Mixpanel | Real-time | Unlimited | Manual Tagging | Free and Paid Plans |
| Heap | Real-time | Up to 12 months | Auto Tagging | Free and Paid Plans |
| Kissmetrics | 24 hours | Up to 12 months | Manual Tagging | Paid Plans with a free trial |
| Pendo | 1 Hour | Up to 7 years data | Auto Tagging | Paid Plans with a 14-day trial period |
Google Analytics 4
Google Analytics 4 (GA4) is a widely used analytics platform that employs an event-based model to measure traffic and user engagement across websites, mobile apps, and devices. It serves as a replacement for Universal Analytics (GA3) and offers businesses valuable features such as audience segmentation and user journey analysis, making it a viable alternative to Amplitude.
Key Features
Google Analytics 4’s key features include custom event tracking, predictive analytics, and cross-platform tracking. It can track user journeys across multiple platforms and devices, providing key user usage metrics. The GA4 exploration feature also provides report templates with drag-and-drop functionalities that help users create custom reports and perform further analysis, such as funnel and cohort analysis.
Price
There are two versions of GA4: GA4 standard and GA4 360. GA4 standard is free and can be used by businesses of any size. On the other hand, GA4 360 is the paid version primarily designed for large enterprises.
How it compares to Amplitude
- It has a more user-friendly interface than Amplitude
- It has standard reports and report templates for customization, unlike Amplitude, where customization is required before any report appears.
- GA4 is also an event-based tracking platform like Amplitude
- It is free, as most companies use the free version
- Data retention is up to 14 months, while Amplitude is unlimited.
- GA4 uses data sampling in reports, while Amplitude uses the complete data.
If you would like to learn how to set up GA4, please read this article, How to set up GA4.
Mixpanel
Mixpanel is a widely acclaimed alternative to Amplitude that focuses on product analytics. It offers a wide range of features designed to help businesses understand how users interact with their products and make data-driven decisions. Its intuitive and user-friendly interface makes it easily adopted by most businesses.
Key Features
Mixpanel offers user behavioural analytics, user segmentation capabilities, and real-time reporting. It provides integration with popular tools and has the ability for data import and export, enabling businesses to have extensive data to gain insights from and make informed decisions.
Price
Mixpanel has three available plans: the free plan, the growth plan, and the Enterprise plan. The free plan offers limited features and allows tracking up to 20 million monthly events for free. The starter plan, priced at $20+ per month, enables tracking up to 100 million monthly events. On the other hand, the Enterprise plan is specifically designed for large organisations and supports tracking up to 100 million monthly events.
How it compares to Amplitude
- Mixpanel is easier to adopt as it has a steep learning curve compared to Amplitude
- Similar to Amplitude, it is an event-based tracking platform.
- Just like Amplitude, it is GDPR compliant.
- It has a data import and export feature like Amplitude.
- It has a few pre-made reports, making it easier to use and customise than Amplitude, which requires you to customise your report before it appears.
For detailed comparison between both tools, please check this article, Mixpanel vs. Amplitude.
Heap
Heap is a digital analytics platform that tracks user behaviour across platforms and devices. It offers analytics capabilities, including funnel analysis, cohort analysis, and user segmentation, which help businesses understand how users interact with their products and websites.
Key Features
Heap offers conversion optimization features such as heat mapping, session replays, and A/B testing. Heap also collects quantitative and qualitative data, helping businesses find product-market fit. It is easy to set up as it offers a unique auto-capture feature that automatically tracks user interactions without manual event tagging.
Price
Heap provides a free plan with a monthly session limit of up to 10k and limited features. The other three paid plans offer more advanced features. Similar to Amplitude, the pricing structure is not publicly available, and you would need to contact their team for pricing information.
How it compares to Amplitude
- Its auto-capture feature enables auto-tagging, unlike Amplitude, which requires manual tagging.
- Real-time data reporting like Amplitude.
- Like Amplitude, it uses an event-based model for capturing data
- Collects quantitative and qualitative data, while Amplitude collects only quantitative data.
- It is GDPR compliant, just like Amplitude
- It only has a data retention of up to 12 months, unlike Amplitude, which is unlimited.
Kissmetrics
Kissmetrics is a product tool that combines product analytics capabilities and customer engagement capabilities. It collects user data that helps businesses make smarter product and marketing decisions.
Key Features
Kissmetrics offers key features such as event tracking, funnel analysis, email automation, A/B testing, and user segmentation. Also, it offers an easy-to-use dashboard that presents key customer metrics and provides a clear picture of the user journey. It supports A/B testing and cohort analysis.
Price
Kissmetrics offers a 14-day free trial period for its product, enabling users to test it without cost. In addition, Kissmetrics provides a range of plans to meet diverse needs. The Silver, Gold, and Platinum plans are the most popular options, offering different features and accommodating teams of various sizes.
How it compares to Amplitude
- It has email automation and push notifications features, which are not available in Amplitude
- 12-month data retention, while Amplitude data retention is unlimited.
- 24-hour data update frequency, unlike Amplitude, which is real-time.
- Limited Integration with popular platforms.
- No free version available, while Amplitude has a free plan
Pendo
Pendo is a cross-platform product analytics tool that tracks user behaviour and gathers user feedback from your product users. It has in-depth analytics features that help businesses understand how users interact with their products, helping them optimise and improve their products.
Key Features
The program offers key features such as in-app onboarding, user behaviour tracking, user surveys, and NPS tracking. It collects quantitative data using retroactive analytics and qualitative user feedback, providing businesses with extensive user data.
Price
There are two pricing options: Growth and Portfolio plans. You can also test the product over 14 days. The Growth plan is specifically tailored for a single product and provides a limited range of features. Businesses are required to contact the Pendo sales team to get pricing information.
How it compares to Amplitude
- Collects quantitative and qualitative data, while Amplitude collects only quantitative data.
- In-app guides and notification, a feature(notifications), these are not available in Amplitude
- Auto-tagging functionality while Amplitude requires manual tagging.
- Seven years of data retention, while Amplitude data retention is unlimited.
- Hourly data update frequency, unlike Amplitude, which is real-time.
- It has limited integration with popular platforms when compared to Amplitude.
How to get started with the Amplitude alternative?
Within this article, we have outlined the leading alternatives to Amplitude, emphasising their strengths and limitations to assist you in making an informed decision.
If you need assistance getting started with your chosen Amplitude alternative, we are here to help. At Vakulski Group, our expertise lies in aiding businesses with analytics solutions, enabling them to comprehend user behaviour, identify areas of concern, and make well-informed decisions. Regardless of your preferred Mixpanel alternative, contact us today for seamless guidance and support in implementing your analytics strategy.
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Frequently Asked Questions
GA4 is the best free Amplitude alternative in 2023.
Heap is the best Amplitude alternative in 2023.
Mixpanel is the best paid Amplitude alternative in 2023. Heap can also fit as the best paid Mixpanel alternative in 2023 for companies that desire easy set up and maintenance.
Mixpanel, Heap, GA4, Kissmetrics, and Pendo stand out as leading Mixpanel competitors.
Written By
Ihar Vakulski
With over 8 years of experience working with SaaS, iGaming, and eCommerce companies, Ihar shares expert insights on building and scaling businesses for sustainable growth and success.
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