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Enhance your understanding
by examining detailed techniques and thorough case studies
that offer useful insights and real-world applications.

BigQuery Sandbox
Posts
Ihar Vakulski

How to Use Google BigQuery Sandbox for Free

Google BigQuery Sandbox is a powerful tool offered by Google that allows users to explore and analyze large datasets without incurring any costs. This article

SaaS funnnel Featured Image
Essays
Ihar Vakulski

SaaS Conversion Funnel: Everything You Should Know

Understanding every stage of the funnel is vital for product growth, user acquisition, and revenue increase. Moreover, comprehending each step empowers you to analyze user

GTM Server Side Tagging
Posts
Ihar Vakulski

Complete Guide to GTM Server-side in 2024

Google Tag Manager (GTM) is popularly known as a solution for managing tags and tracking codes operating in a client-side environment. However, Google offers another

GA4 Conversions
Posts
Ihar Vakulski

GA4 Conversions Tracking | Complete Guide

Conversions are a crucial metric for any business, as they represent users’ actions on your website that align with your goals. Whether it’s making a

Why Average is a Misleading Indicator
Essays
Ihar Vakulski

Why average is a misleading indicator

Have you ever noticed how many companies rely on average metrics to measure their success? We see it all the time – from dashboards to