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ICE Score Prioritization Framework
Essays
Ihar Vakulski

ICE Scoring | Prioritization Framework Guide [2025]

You’ve got some new ideas, and you’ve built up a good backlog. The marketing team wants landing page tests, developers suggest performance improvements, and customer

Google Analytics 4 for SaaS Feature Image
Posts
Ihar Vakulski

GA4 for SaaS: An 8-Year Veteran’s Complete Guide

After spending over eight years in the SaaS world, analyzing millions of user sessions, and helping businesses scale their operations through data-driven insights, I’ve learned